New Marketing Strategy for Pepsi Co. free essay sample

This is a 1 page paper that explains why the new Pepsi Co strategy of making brand apparel is going to be effective. In a recent Business Week article on September 20, 2001, Pepsi Co Inc. created a line of young mens and womens apparel, footwear, and accessories that would serve not as a crude brand billboard but rather reflect the lifestyles of Pepsi and Mountain Dew drinkers. Why would Pepsi invest in such a venture even though the Pepsi icon might not be visible on these products? Do you think this marketing strategy is a trend or an effective long-term strategy? PepsiCo Inc. is best known for its soft drink Pepsi and Mountain dew and yet, over the years it has also created logo items, such as T-shirts, hats and duffel bags with the Pepsi globe design. These are part of its marketing strategy to promote the drinks in the minds of the people making the drink a part of the life of their life. We will write a custom essay sample on New Marketing Strategy for Pepsi Co. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But that sort of marketing has its limitations. These items can be taken to the beach but they are not a brand. In todays lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks.