New Marketing Strategy for Pepsi Co. free essay sample

This is a 1 page paper that explains why the new Pepsi Co strategy of making brand apparel is going to be effective. In a recent Business Week article on September 20, 2001, Pepsi Co Inc. created a line of young mens and womens apparel, footwear, and accessories that would serve not as a crude brand billboard but rather reflect the lifestyles of Pepsi and Mountain Dew drinkers. Why would Pepsi invest in such a venture even though the Pepsi icon might not be visible on these products? Do you think this marketing strategy is a trend or an effective long-term strategy? PepsiCo Inc. is best known for its soft drink Pepsi and Mountain dew and yet, over the years it has also created logo items, such as T-shirts, hats and duffel bags with the Pepsi globe design. These are part of its marketing strategy to promote the drinks in the minds of the people making the drink a part of the life of their life. We will write a custom essay sample on New Marketing Strategy for Pepsi Co. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But that sort of marketing has its limitations. These items can be taken to the beach but they are not a brand. In todays lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks.

Rational Thinking Essays - Internalism And Externalism, Free Essays

Rational Thinking Essays - Internalism And Externalism, Free Essays Rational Thinking The Change in Rational Thinking Before 1750 The idea of rational thinking has been debated ever since the beginning of human existence. As humans we base what we think on what we know, during the 1600's if a person was black than they must have been inferior. This thinking seemed rational to the people of this period because they didn't know any better. The concept of rationality throughout time has always been a matter of perspective. If you are taught from birth that black people are inferior and grow-up with this idea in your head than you have no other basis for how you perceive someone with a skin color other than yourself. If we think about it, before 1650 belief was all that was needed when there was an argument about religion. People listened to what the Pope had to say because he was thought to be an extenuation of God, and whatever he preached was obviously true. Today we look at that behavior and laugh, if even half of the rationalism that was applied 350 years ago was applied today in some religions, no one would enter into them. It is good to know that through research by men like Aristotle, who determined that the earth is round, someone like Copernicus can learn that the earth is not only orbiting like the stars but it is orbiting the biggest planet the sun. But this knowledge came with a price; the Pope who was believed infallible did not approve of any of these radical nee findings, everything that these men were saying went right against the beliefs of the Catholic Church. A couple of hundred years earlier this new thinking would have had a lot harder time getting off the ground because there was no fast, economical way to spread the information. That was until the invention of the printing press, now the Pope had to deal with the problem that these ideas could be printed and distributed in a fast manner. With society now having the ability to gain access to new information, people began to question the rationalism of the Roman Catholic Church. Not to mention at this same time the Pope and the Church now had to deal with the outrage from Martin Luther who was causing all sort of problems up at Wittenberg. He was focused on taking a majority of the Church's ideas and thinking about them in a rational way not mystical. To him the Church had an uncanny way of always being able to manipulate the meaning of the word to suit its best interest. Luther decided that a lot of the Church's ideas were hogwash, so he decided to post a critique of ninety-five changes to the Roman Catholic Church's teachings. In the end he also paid the ultimate price, his life. In the years approaching 1700 society began to look at the fact that there were other ways of thinking, this set off a rash ideologies from scientists, philosophers and even people within religions to approach thinking with a more defined, rational point of view. Even when it came to wealth did the event of rational thinking take place. For centuries there have been many various ideas for what the meaning of wealth is. From it being bullion, commodities, the market and finally today the concept of capitalism. It is funny to think that capitalism may not even be the true idea about wealth, but behind it all is the progression of rational thinking and ideas. It must have been interesting to be alive for the early years to experience ideas that seemed far away but seemed rational. In addition these intelligent people finally had findings to back up what they were saying.

Information flows and financial management Essay

Information flows and financial management - Essay Example The first scenario is a simple procedure for adding a new project code to the system. One needs to enter the user name to get access into the production screen. To create a new project code, project code form has to be filled by entering all the required information. We can also confirm the submission of the project code and review the route log. There are some new features that are added in the KFS module. For instance Kuali automatically directs the routing of the eDocs for online approval. The built in Kuali Enterprise Workflow (KEW) sends documents to the users set up by the organization. There are also control points established to ensure that the system does not allow duplicate entries and displays appropriate error messages. The system also allows us to send ad hoc requests even after the product code is created which makes it easier for the end users. . The second scenario incorporates transferring funds from one account to another account using eDoc. To create a new transfer of funds eDoc, the description, account number and document overview field needs to be filled out. If invalid information is filled out, the application would indicate an error message. Once all the information is filled in, the eDoc can be submitted for Routing and approval. If the value is known to the user, it can be directly entered in eDoc otherwise the lookup icon is a very useful field which helps us search for the right values. There is another important KFS feature which allows importing of accounting lines from comma separated values (CSV). We can access the templates from accounting fields, fill in the data and add the accounting lines by attaching the template. My assessment of this system is that the KFS design includes a base system of general ledger, transactions, reporting and workflow hence this system can be adapted and customized to any institution as per the

Nature Essay Example | Topics and Well Written Essays - 250 words

Nature - Essay Example Seyyed Hossein Nasr, who is a renowned contemporary academician on Islamic religiousness, states that:   â€Å"If virgin nature serves as support for recollection or remembrance of God, it is because it was created by the Divine Artisan, one of God’s names being al-Åžani’, literally the Divine Artisan or Maker.† Accordingly, one of the influences the secular ethnicities can make to the use, experience, preservation, and enjoyment of nature is an idea of delight, and admiration for its own sake.   The western puritanical work ethic, and its meanings of wealth as the buildup of material properties, has overpowered the whole tenacity of human affiliation to nature.  Ã¢â‚¬Å"If every creature of the world is for us look, picture, and mirror.† Our role is, somewhat, to yield joy in, and enjoyment in caring and preserving a world in which we can learn and grow in wisdom. Use, experience, preservation, and enjoyment of nature is not only a holiday commotion, or a one week ordinary trip.   It is a way of life and undertaking that permeates normal life.   Enjoyment, like praise, is one of the most beneficially healing and naturally occurring states.   To introduce that kind of a state of imaginative farsightedness into our home and workplaces, institutes and homesteads, would definitely transform us from handlers into appreciators of

Eating disorder in adolescent Research Paper Example | Topics and Well Written Essays - 1250 words

Eating disorder in adolescent - Research Paper Example Eating disorders tend to develop during adolescence and are much more common to girls and women, where the causes of these disorders are related to psychological and medical issues such as low self esteem, depression, anxiety, trouble coping with emotions and substance abuse. Additionally, eating disorders start by eating less or more than the usual, where the behaviour goes out of control and gets taken over by the person’s life. Smolack and Thompson (32) argue that although the symptoms of eating disorders are known to originate primarily in adolescence, most studies have revealed that these disorders emerge due to lack of solid knowledge on how to eat well and live healthy. Obesity in adolescents has now become a very serious matter, leading to health risks such as hypertension, respiratory problems, mellitus and orthopaedic disorders (Cooper and Stein 76). Matsumoto and Herrin (32), discuses the three types of eating disorders Anorexia, Bulimia and Binge eating disorders , where Anorexia is a condition where an adolescent refuses to eat adequate calories out of an intensive and irrational fear of becoming fat and this condition has greatly risen in the past years among these adolescents. Few cases of Anorexia lead to recovery since some experience alternative bouts of weight gain and weight loss and through this conditions tend to emerge as a result of treatment such as depression and low self esteem among the adolescents. Anorexia has been known to increase risks of deaths among these adolescents and they come as a result of starvation, suicide, and severe low levels of potassium, (Matsumoto and Herrin 33). Anorexia is better when discovered and treated in early stages, since it prevents against mortality among the adolescents. Effective treatments for disorders in eating have been availed to, because Anorexic

Analyzing Night By Elie Wiesel

Analyzing Night By Elie Wiesel Using eyes to describe a person, at the beginning of the book, Elie describes how he likes Moishe the Beadles wide, dreamy eyes that gaze off into the distance. These eyes show that Moishe the Beadle has great wisdom, hope, and is a very great being. He seems to be a very humble and modest man. His eyes might also suggest his strong belief in God and hope to get past the holocaust, pain, death, and suffering. But in contrast, when Moishe De Beadle returns from his horrible experience and his witnessing of death and the killing of infants, his eyes are empty and hollow. His eyes no longer show joy, dreaminess, and the hope. Moishe De Beadle no longer even mentions God. His eyes show that he is overwhelmed by fear and horror and that he might have lost all hope. The reason I think Elie Wiesel decided to wait a decade before attempting to express his experience in words was because that he was too afraid to speak out at the time. But I believe that even if Elie Wiesel tried to speak out, his voice would have been silenced along with millions of others. To this day, voices such as Elie Wiesel and Anne Frank are some of the not-so-many and preserved voices we can hear. Even if Elie tried to speak out, there would be no one to listen to him. He could have been killed, beaten, and hurt in the concentration camps just for expressing his thoughts. But I still believe that what he did was wrong. The silence and the victimà ¯Ã‚ ¿Ã‚ ½s lack of resistance of what was happening was what allowed the holocaust to continue. Even it meant being killed or beaten, Elie should have tried loudly and boldly to speak of the horrors of the holocaust. It would be a very hard thing to do but it was the right thing to do. Elie had been controlled by fear and kept si lent until the incident was all over. Unable to go back, Elie now speaks out. After his experience in the holocaust, Elie Wiesel lived on and spoke about it so that people could learn from the past to prevent history to repeat itself. He speaks of his memories and experiences so that the world can learn from its past mistakes. Two examples of the theme, emotional death in the story is the way Mrs. Schachter behaves when her husband and two older sons were deported and when Moishe De Beadle escapes from the Galician forest, witnessing the deaths of many. Emotional death can easily allow the reader to understand how terrible the holocaust was and its horrors. Mrs. Schachter had lost her mind, crying and screaming hysterically. Moishe De Beadles eyes had become hollow and he had lost the will to live. Both were not dead yet but something inside them had died and they have lost hope of themselves. The prisoners recitation of the Kaddish prayer as they walk through Auschwitz conveys the theme of struggle to maintain faith by showing that the prisoners are beginning to realize the cruelty and evil of the holocaust. Recitation of the prayer may bring comfort for those who still believe in God. But the prisoners begin to doubt their faith. They wonder if God notices their pain or even cares. Reciting the prayer allows the prisoners to realize that the pain, suffering, and death has yet to be prevented by God. 2. The motif of night is used to explain Eliezers experiences in the camp because Elie Wiesels life could be easily compared to nighttime. At night, it is dark and frightening, just like Wiesels experiences in the camp. At night, there is no sunshine, no light. There is only darkness, just like the way life passed on for Elie Wiesel in those concentration camps. Elie Wiesel explained how he had lost track of time. Nighttime would come every day and the Jews would be afraid if they would live to go through the night and what would happen to them in the next hour. 3. A work of literature that I know that conveys a theme found in Night is a book I read called, The Hunger Games. It is a book about a teenage girl who is thrown into a game where she has to fight to the death against dozens of other teenagers, a show for the whole nation to watch. They both have themes of survival, self preservation, humanity, and hope. In Night, Elie Wiesel witnessed people fighting and beating one another over crumbs of bread and Jews beating and fighting each other for food. In the Hunger Games, contestants have to fight and kill each other until only one remains standing. Both books show the characters struggle against if they should go against humanity in order to save their own lives. Both books show how humans can be some cruel. Part 3 1. The statement, à ¯Ã‚ ¿Ã‚ ½Man raises himself towards God by the questions he asks Him.à ¯Ã‚ ¿Ã‚ ½ Demonstrates the narratorà ¯Ã‚ ¿Ã‚ ½s struggle with faith of Rosh Hashanah by showing that Eliezer doubts Godà ¯Ã‚ ¿Ã‚ ½s justice and power, seeing that God does nothing to relieve the suffering in the Holocaust. On Rosh Hashanah, Elie refuses to pray, for he feels that God either does not care or cannot do anything about the horrors of the holocaust. Elie also begins to think that man is very strong, even greater than god. This behavior is entirely in contrast to Elieà ¯Ã‚ ¿Ã‚ ½s past interest in his Judaism faith. Elie has witnessed so much torture and death that he beings to question God. 2. An example of the theme, self preservation vs. family commitment, is when Mier, a boy killed his father on a train for a small piece of bread. He then found out that his father had saved a piece for him. Mier had lost sight of what was important of him and only cared about saving himself, killing his own father for food. He had become a person without a sense of humanity. An example of the theme, emotional death, is how Elie feels after his fatherà ¯Ã‚ ¿Ã‚ ½s death. Nothing matters to him anymore since his fatherà ¯Ã‚ ¿Ã‚ ½s death. Elie no longer thinks of anything but the desire to eat. He lives on, but really, he is no longer himself. His fatherà ¯Ã‚ ¿Ã‚ ½s death gives him great guilt and depression. He had ignored his fatherà ¯Ã‚ ¿Ã‚ ½s call when he was dying and thirsty, guilty how he had felt his father as a burden. He realized that he had lost what he had loved most. An example of the theme, struggling to maintain faith, is the day of Rosh Hashanah where Elie Wiesel is full of anger towards God, refusing to pray for he blames that God has been cruel and uncaring, allowing the suffering and pain to continue. An example of the theme, dignity in the face of inhuman cruelty, is when Juliek was surrounded by hundreds of dead and dying bodies, yet he still played his violin, something he loved. An SS officer had not allowed Juliek to play what he had wanted, Beethoven. The day of his death, although not allowed, he played Beethoven, showing his dignity. 3. Elie Wiesel struggles to live, but also having to care for his father where survival is unbearably difficult. Elie did love his father but to continuously help and care for his father made it harder for him to ensure his own survival. He tried his best not to lose sight of what was important to him, family. But in the end, Elies self preservation behavior took over his commitment to his father. Elie was afraid to get another blow to the head by the officer and ignored his father who was desperately calling out his name, thirsty and dying. With the death of his father, Elie felt that he was finally free at last, seeing his father as nothing but a burden. He feels that his father is better off dead than having to suffer. 4. Based on what I know about history and what Wiesel writes in à ¯Ã‚ ¿Ã‚ ½Nightà ¯Ã‚ ¿Ã‚ ½ about human nature is that we are all scared and frightened beings. We can be so selfish, greedy, and we desire so many things because we are human. Humans are so imperfect by nature. Humans have also done the most evil things possible, to such an extent that humans would kill one another. But I think by nature, humans are individual social beings. All humans have lied, been greedy, and have been frightened but humans are able to learn from their past mistakes. Compared to the times of the holocaust, human behavior has gradually improved. 4. I think it was an effective way how Wiesel devoted only a few lines to the events after his liberation. After his liberation, Elie wrote little but what he wrote had very great meanings. He wrote how when he looked into the mirror, a corpse was looking back at him. Elie Wiesel could never forget the look in his eyes as they gazed back at him. This short phrase made me, the reader, have to analyze and comprehend what I had just read. The words spoke for themselves, showing Elieà ¯Ã‚ ¿Ã‚ ½s great pain and sadness. I thought the ending was just enough to describe Elie Wieselà ¯Ã‚ ¿Ã‚ ½s feelings. Something else that Wiesel might have done was explain how

Alternative Medicine Essay -- Doctors Treatment Illness Papers

Alternative Medicine Although "Alternative" or "Complementary" medicine has been kept on the fringes of the medical sciences in the past, it is becoming increasingly more popular, and more reputable. Alternative medicines are those medical systems which are not taught to or practiced by most conventional medical doctors. Alternative medicines seemingly have always existed, changing and conforming to the current climate of society. There seems to be an almost endless number of alternative medicines, each with their own method of gaining perfect health. Often people who are dissatisfied with conventional medicine turn to alternative medicine for their medical needs. Many similarities link the diverse extremities of alternative medicine. These links define alternative medicine, but also help explain why they remain so controversial. They are characterized by a lack of unbiased, scientific testing, the belief in a vital force that cannot be explained scientifically, and a lack of strict regulation ensuring c ompetency and consistency among practitioners. Although these similarities exist a distinct separation must also be made between two types of alternative medical systems. The first type includes those that have "strong intellectual foundations and time tested methods of maintaining health and curing diseases" (Micozzi A48). These have established training and practice procedures and large numbers of practitioners and patients. Micozzi includes homeopathy, herbal treatment, chiropractic medicine, traditional osteopathy, and traditional Chinese medicine (acupuncture) in this first type of alternative medical systems. These are contrasted with what he refers to as "magic bullet" treatments which are usually for a specific dise... ...ailable: http//www.doubleclickd.com/theramessage.html [1996, Nov. 16]. Langone, John. "Challenging the Mainstream." Time. 148.14, 40-44, Fall, 1996. Magner, George. Chiropractic: The Victim's Perspective. Prometheus Books. Amhearst, New York: 1995. Marwick, Charles. "Time for New Head, New Approach at OAM." JAMA. 272.23, 1806-8, Dec 21, 1994. Micozzi, Marc S. "The need to Teach Alternative Medicine." The Chronicle of Higher Education. 42.9, A48, Aug. 16, 1996. Miller, James. "Critical Thinking of the Treating of Diseases: How to Avoid Quackery." Lecture Notes. The National Center for Homeopathy. (No date). Homeopathy: Natural Medicine for the 21st Century [Online]. Available: http://www.healthy.net/pan/pa/homepathic/natcenhom/ [1996, Nov. 16]. Young, James Harvey. American Health Quackery. Princeton University Press. Princeton, New Jersey: 1992. Alternative Medicine Essay -- Doctors Treatment Illness Papers Alternative Medicine Although "Alternative" or "Complementary" medicine has been kept on the fringes of the medical sciences in the past, it is becoming increasingly more popular, and more reputable. Alternative medicines are those medical systems which are not taught to or practiced by most conventional medical doctors. Alternative medicines seemingly have always existed, changing and conforming to the current climate of society. There seems to be an almost endless number of alternative medicines, each with their own method of gaining perfect health. Often people who are dissatisfied with conventional medicine turn to alternative medicine for their medical needs. Many similarities link the diverse extremities of alternative medicine. These links define alternative medicine, but also help explain why they remain so controversial. They are characterized by a lack of unbiased, scientific testing, the belief in a vital force that cannot be explained scientifically, and a lack of strict regulation ensuring c ompetency and consistency among practitioners. Although these similarities exist a distinct separation must also be made between two types of alternative medical systems. The first type includes those that have "strong intellectual foundations and time tested methods of maintaining health and curing diseases" (Micozzi A48). These have established training and practice procedures and large numbers of practitioners and patients. Micozzi includes homeopathy, herbal treatment, chiropractic medicine, traditional osteopathy, and traditional Chinese medicine (acupuncture) in this first type of alternative medical systems. These are contrasted with what he refers to as "magic bullet" treatments which are usually for a specific dise... ...ailable: http//www.doubleclickd.com/theramessage.html [1996, Nov. 16]. Langone, John. "Challenging the Mainstream." Time. 148.14, 40-44, Fall, 1996. Magner, George. Chiropractic: The Victim's Perspective. Prometheus Books. Amhearst, New York: 1995. Marwick, Charles. "Time for New Head, New Approach at OAM." JAMA. 272.23, 1806-8, Dec 21, 1994. Micozzi, Marc S. "The need to Teach Alternative Medicine." The Chronicle of Higher Education. 42.9, A48, Aug. 16, 1996. Miller, James. "Critical Thinking of the Treating of Diseases: How to Avoid Quackery." Lecture Notes. The National Center for Homeopathy. (No date). Homeopathy: Natural Medicine for the 21st Century [Online]. Available: http://www.healthy.net/pan/pa/homepathic/natcenhom/ [1996, Nov. 16]. Young, James Harvey. American Health Quackery. Princeton University Press. Princeton, New Jersey: 1992.

Formation of a Company Under Companies Act, 1956 Essay

A company is an association of both individual and natural persond incorporated under the existing law of a country. in ters of the companies act,1956 it is defined as: â€Å"a company means a company formed and registered under this act or any existing Company†sec 3(1). procedure for formation: ahy seven or more persons or where the company to be formed is a private company,any two or more persons associated for any lawful purpose may by subscribing their names to a memorandum of association and otherwise complying with the requirements of the companies act,1956 in respect of registration,form an incorporated companywith or without limited liability.(sec12) The following ingredients are required for the formation of a company: 1.promoters of the company 2.lawful objective for which they associate themselves. 3.promoters must subscribe their names to the memorandum of the company 4.promoters must comply with the requirements of the companies act,1956in respect of registration which is as follows: a.declaration of compliance in Form1as prescribed in Companies(central Governments)general Rules and Forms1956 executed by any one of the following persons: advocte of a high court or a supreme court,attorney or a pleader entitled to sppear before a high court,a company secretary or a chartered ccountant in whole time practice. b.a stamped and signed copy of memorandum and articles of association. c.notice of situation of registered office in form18 d.formno.32containing particulars of a person th act as managing/wholetime director of the company. e.particulars in favour of one of the subscribers to the memorandum duly executed on a non judicial stamp paper of the requisite value. f. any agreement which the company proposes to enter into with any person g.original true copy of the Registrar of Companies letter intimating about the availability of name. 5.minimum paid up capital must be one lakh rupees for a private company and rupees five lakh for a public limited company. A private ltd company can immediately commence its business after a Certificate of registration is issued by the Registrat after due verification of the documents and on payment of the prescribed fee as specified in ScheduleX., apublic company having a share capital can commence its operations after getting the Certificate of Commencement of business from the registrar.

A Job Opportunity Listening Comprehension Quiz

A Job Opportunity Listening Comprehension Quiz In this  listening comprehension  you will hear two people talking about a new job opportunity. You will hear the listening twice. Write down the answers to the questions. After you have finished, click on the arrow to see if you have answered the questions correctly. Listen to the Job Opportunity listen comprehension. A Job Opportunity Listening Quiz Who needs a job?Where is she?Who is offering the job?What is the position?What is the pay?What requirements are asked for?What type of person is desired?What can she earn besides the salary? Listening Dialogue Transcript Woman 1: Hey, I think I found a job that might interest Sue. Where is she?Woman 2: Shes not in today. Went on a trip to Leeds, I think. What is it? Woman 1: Well, its from a magazine called London Week which claims to be the only newspaper for visitors to London.Woman 2: What do they want? A reporter?   Woman 1: No, its what they call a sales executive has to sell with unique benefits of the magazine to agencies and clients in London.Woman 2: Hmmm, could be interesting. How much does it pay? Woman 1: Fourteen thousand plus commission.Woman 2: Not bad at all! Do they specify what they want? Woman 1: Sales people with up to two years of experience. Not necessarily in advertising. Sues got plenty of that.Woman 2: Yeah! Nothing else? Woman 1: Well, they want bright, enthusiastic young people.Woman 2: No trouble there! Any other details about job conditions? Woman 1: No, just the commission on top of the salary.Woman 2: Well, lets tell Sue! Shell be in tomorrow I expect.   Language Notes In this listening selection, the English you hear is colloquial. Its not slang. However, many short common phrases such as Is there, Are there, Thats, etc., as well as question beginnings are sometimes dropped. Listen for the context of the phrases, and the meaning will be clear. These types of short phrases are necessary when writing, but are often dropped in casual conversation. Here are a few examples from the listening selection: Any other details about job conditions?Nothing else?Not bad at all! Understand but Dont Copy Unfortunately, spoken English is often much different than the English we learn in class. Verbs are dropped, subjects are not included, and slang is used. While its important to notice these differences, its probably best to not copy the speech, especially if its slang. For example, in the United States many people use the word like in a wide variety of situations. Understand that the like is not necessary, and understand based on the context of the conversation. However, dont pick up this bad habit just because a native speaker uses it! Listening Quiz Answers   SueOn a trip to LeedsA magazine - London WeekA sales executive14,000Sales people with up to two years experienceBright and enthusiasticA commission

A Time Of Change Essays - Epistemologists, Continental Philosophers

A Time Of Change Essays - Epistemologists, Continental Philosophers A Time of Change The enlightenment was a great time of change in both Europe and America. Some of the biggest changes, however, happened in the minds of many and in the writings of many philosophers. These included some of the beliefs of David Hume, Jean Jacques Rousseau, Immanuel Kant, and Francois Voltaire. Writers during this time focused on optimism, which is the opinion to do everything for the best (Chaney 119), and the best for these philosophers was to stretch the minds of the ordinary. David Hume was Scottish and was born on April 26, 1711 and died in 1776. He states that he was not born into a rich family and was born into the Calvinist Presbyterian Church. However, after being influenced by the works of Isaac Newton and John Locke he began to draw back from the Church. He writes in Enquiry, "The idea of God, as meaning an infinitely intelligent, wise and good Being, arises from reflecting on the operations of our own mind, and augmenting, without limit, those qualities of goodness and wisdom." (Pomerleau 214) The questions he brought up against religion were that concrete experiences must lead us and that we must think about the quality of the stories that were handed down to us. He wanted everyone to only believe the actions that one experienced, there has to be proof. He also believed that there were four basic problems to the stories that we hear. First of all, the facts to the stories are never the same to everyone. Second, we stretch the truth to make everyt hing interesting. Third, people who do not understand these stories tend to make things up. Finally, not all of the religions agree. Therefore, the stories conflicted each other leaving a person to not know what to believe. He believes that "Our most holy religion is founded on Faith, not on reason; and it is a sure method of exposing it to put it to such a trial as it is, by no means, fitted to endure." (215) Hume also believed in the social contract. This is that kings are in power because of luck and citizens should have control over their own power. During Hume's lifetime a representative government was not something that countries thrived on. He also thought that the duties of men were to love children and to pity those that are less fortunate. He also thought that one should respect other's properties and keep our promises. Hume argued that we are born into our family with the knowledge passed on to us, from this point Hume says that government is only an interference in the lives of people. He uses the example of American Tribes where no one needs a government to keep peace within the group (Pomerleau 222). These are the two main points that Hume tried to make. They are the basis of what got people to think about their lives and decide that what they have now might not be the best thing that their life can accomplish. From his points of view, we can move on to another influential philosopher, Jean Jacques Rousseau. Jean Jacques Rousseau was born in Geneva in 1712. His first years in his life were very hard because his mother died shortly after birth and he was sent to live with his aunt. However, his life turned around and he married and began his life as a philosopher. Rousseau was involved with the social contract like Hume. His book, however, did not become popular until after the French Revolution because these were the conditions that the revolution was based on (Chambers 669). His ideal government would contain a small state, prevention of overpowering businesses, and equality in rank and fortune (Castell 419). He distrusted the aristocrats because he believed they were drawing away from traditions that were once held very high ("The Enlightenment," http). To him kings are just concerned with themselves and when one dies, another one is needed. None of these people ever take in to consideration the less fortunate. Everyone has to move to the beliefs of one man. Rousseau felt that the gov ernment should be in the hands of many, not just one. Ideally, everyone in a society

PICO Essay Example | Topics and Well Written Essays - 500 words

PICO - Essay Example There are unaddressed questions in the present clinical practice or when the circumstances cause an inv3estigator to compose a clinical research question. The intention of this research paper is to analyze the steps in the composition of a research question. The concepts of PICO (population, intervention control and outcome) along with evidence based research will be further examined. A seven year old girl is in an emergency room with a severe tinnitus. She has a history of headaches and earaches. Her mother is concerned about the effects of acetaminophen. Her daughter is complaining of stomach problems and nausea after the ingestion of acetaminophen, she is worried about the ringing in her ears. The mother would like to know if the acetaminophen that she has been administering to her daughter is effective or is there a better intervention. This where the concept of PICO and evidence based practice come into effect for the nursing health care professional. Information must be gathered about the patient. The resources available for treatment must be assessed. The questions that are to be asked by the nursing and health care practitioner are the following: Expanding upon the concept of PICO, there is also an order of importance to the strength of evidence. This order of importance assists in ensuring the validity of the research sources, as the research sources presenting stronger evidence are preferred over the research sources with evidence which presents less strength (Zhao et al., 2010). 2. Innovation and implementation- The nursing professional is not simply a health care professional. The nursing professional is also an enabler who facilitates the process of healing. Patient centered care should become a more important concept in medical industry trends and evidence based research. This perspective for the health care professional is to search for the causes, developments and outcomes of an illness (Ray, 2004). Descartes, the

Implications of Computerized Phyisician Order Entry will have on Essay

Implications of Computerized Phyisician Order Entry will have on Nursing - Essay Example However, the cost of implementation is feared by many hospitals, making the rate of adoption of the process quite low. According to Bates et al. (1999) errors also result to injury or adverse drug event (ADE), resulting to extra work in the hospital. Surprisingly, some ADEs could result to death, with their costs resulting to approximately $2 billion in hospitals. Computerized order entry assists physicians to write orders online, and it ensures that the orders are eligible, complete, and unambiguous. The use of a computer assists physicians in suggesting the appropriate doses while ordering and displaying the necessary laboratory data. It also assists in screening orders for any allergies. As hospitals continue to seek quality care for their patients, health information technology is mostly used in the reduction of medical errors. CPOE is one of the tools used, with an aim of improving quality and safety in hospitals. Approximately 98,000 errors occur in hospitals each year and they result from poor handwriting and miscommunications among the physicians. Nevertheless, CPOE is a savior in such situations, as it requires the providers to type patient’s orders. The CPOE systems have capabilities of reducing the occurrence of harmful drug interactions. Studies conducted have shown that CPOE have the potential to increase care of patients on monitoring and surveillance basis so as to reduce medication errors (Kazley & Diana, 2011). Implications of Computerized Physician Order Entry on Nursing The American recovery and reinvestment act of 2009 requires hospitals to be meaningful users of health information technology, in which CPOE falls under. According to Fields et al (2009, p840), CPOE are being implemented in hospitals at an increasing rate, however, nurses and nursing work is affected by CPOE in one way or another. In a study conducted by Fields et al (2009, p.840), at the community hospital in southern California where nurses were interviewed on the asp ects of CPOE and its effects on the nursing, the nurses’ responses viewed CPOE as a successful tool as it allowed them to be more intelligent when taking care of patients. The nurses viewed CPOE as efficient, as they entered orders in the computer with much ease. However, their fear was on omitting any information and nurses seemed concerned about the time they spent on the computers other than with the patient. This study proved that nurses supported CPOE as an effective measure in improving quality and care in hospitals. CPOE systems have proved to be advantageous compared to paper-based systems. They are fast and are less subjected to errors, they reduce under & over prescribing, reduce the chance of incorrect drug choices, and they make it possible to identify a prescribing physician. The orders typed in the computer are securely communicated, and only accessed by other physicians who are responsible in carrying out the orders. Therefore, CPOE fosters safer patient care p ractices and enables the tracking of physician orders easily. However, CPOE consists of unintended consequences; one of the consequences is the workflow blocks that is in form of alerts and warnings that deem a system unsafe, therefore creating worries of data loosing or delays, and sometime distrusted by nurses. The CPOE system requires computer skills and loads of data that need entry, hence being a source of stress to nurses (Moniz, 2009, p.5). Secondly, the failure to ensure that the system is consistent